Gravity Sketch scores $3.7M seed for its VR-based product design and collaboration platform – TechCrunch

Sketch Gravity, A design and production collaboration platform based in London that uses reality, has raised $ 3.7 million.

The seed cycle was managed by Kindred Capital, with the participation of Point Nine Capital and former investor Forward Partners. That brings the total amount collected by Gravity Sketch to $ 5.4 million. In addition, the startup has previously received donations from InnovationRCA and the James Dyson Foundation.

Gravity Sketch, founded in 2014 by Oluwaseyi Sosanya, Daniela Paredes and Daniel Thomas, wants to change the way we design, develop, and market physical products. It provides 3D design software for interdisciplinary teams so they can “create, collaborate, and evaluate” in a much sharper way, including the fact that collaboration can take place in 3D and real-time . The idea is to help accelerate development cycles, especially as teams spread around the world and grow as they go.

“Partnerships are more important because time is shortened and customers are quicker than products, with more features and are constantly evolving,” says Oluwaseyi Sosanya, CEO and co-founder of Gravity Sketch. “” At the same time, multinational companies are developing design and engineering teams spread all over the world, which need to stay connected in order to deliver the same accuracy as before in the same place. Small-to-medium-sized design companies that serve large companies must also adopt this approach in order to make a profit – they usually work from international clients who are unable to meet as much as their domestic clients, and all thus achieving very high delivery standards ”.

Aside from the pressure that comes from fast product cycles and remote work, the product design process itself is not always better, involving many teams with different disciplines and software tools moving from 2D to 3D. “When we talk about the design of a physical product, we imagine it in 3D,” says Sosanya. “However, for many years we have been forced to express that idea through 2D media, or rigid physical models. All physical products begin with 2D projections, which are then painstakingly and painstakingly translated into 3D digital models. and then are produced by standard production processes ”.

To simplify this, Gravity Sketch introduces the designer from the initial design stage into the digital 3D space, where it further controls the initial idea and the way they are developed. The entire design team will then be able to participate in the same VR space to gain a full understanding of the designer’s perspective before investing time and resources.

“The designer can more accurately capture all the links on the same page at the thinking stage,” explains Sosanya. “With VR we can take advantage of the fact that everyone thinks in 3D and offers a solution to the 2D visual enhancement that is present in every design process, so users can think in 3D and create 3D. It looks like a Zoom Assembly. a is in 3D, helping everyone to understand from their point of view a product that has not yet been materialized.

Furthermore, the content created in Gravity Sketch can further enhance the design pipeline, meaning there is no need to create different design ideas or the need to create 3D models in another tool. Gravity Sketch designs are shipped with almost 100% accuracy with almost all CAD tools on the market.

Grace Sketch seems to be using Grade Sketch, along with some of the world’s leading companies, such as Ford, Nissan, and Reebok, using Grade Sketch, along with 60 universities and more than 50,000 creative professionals worldwide.

Meanwhile, Gravity Sketch says the new funding will allow the company to expand the platform to become “fully hardware-agnostic”. It now works with a variety of real-time companies, and is in beta for iPad, mobile and desktop.

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